For the most part the Google Caffeine update was not a substantive change, but more of an enhancement.  The search engine results are now posted faster (almost twice as fast) and with more accuracy in pinpointing exact keywords especially as the keywords relate to breaking news stories. Google appears to be A/B testing the search engine results more often to measure the click-throughs and click-backs. The key take away is that Google is learning and reacting faster to the intelligence it gathers, as a results competitors can move up and down in the search engine results faster.

This entry was posted on Saturday, February 5th, 2011 at 9:18 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.